Martin Merkt

German Institute for Adult Education – Leibniz Centre for Lifelong Learning, Germany

What makes a good instructional video? Insights from educational psychological research.

Instructional videos are immensely popular and thus constitute a powerful tool for educators to reach learners. However, videos' popularity does not necessarily translate into knowledge acquisition. In particular, learners' superficial processing strategies and / or poorly designed instructional videos may result in suboptimal learning outcomes. After pointing out potential challenges for the successful use of instructional videos, this keynote will give a short overview of different design principles that may improve learning with videos. Among others, these design principles include the selection of appropriate camera perspectives, appropriate settings, as well as the visibility of the instructor in the video. 



Dr. Martin Merkt studied psychology at the University of Tübingen, where he received his diploma in 2009. After positions as PhD student and a postdoc at the Leibniz-Institut für Wissensmedien in Tübingen (Realistic Depictions Lab), he is head of the Junior Research Group Audiovisual Instruction and Information at the German Institute for Adult Education in Bonn since January 2018. Further, he is a coordinator of the EARLI Special Interest Group Instructional Design. In his research, Martin Merkt is interested both in the design of instructional videos for learning as well as in fostering an active and critical processing of audiovisual information.